Before Juan Carlos became the owner of Maquinaria Jaen — now one of Bonhoeffer’s most valued dealers in Peru — he was known for something else entirely: his skill with a wrench.

Starting as a mechanic for one of the distributors, Juan Carlos earned a reputation for getting the job done right. His expertise didn’t just serve customers — it earned him the trust of other distributors. When he opened his own service center, these distributors didn’t hesitate. They aligned with him, sending machines to his shop for technical service. Some even placed stock there, knowing customers would trust his advice.

But Juan Carlos wasn’t content to remain a service hub. Slowly, steadily, as business grew, he began buying those machines himself — shifting from servicing machines to distributing them.

Enter Bonhoeffer: A New Chapter in 2022

The partnership with Bonhoeffer began in 2022, but the relationship was seeded much earlier. Hugo, Bonhoeffer’s Head of Sales for Peru, had known Juan Carlos for years. When the time was right, Hugo approached him with Bonhoeffer products.

There were no assumptions. Juan Carlos, true to form, inspected everything. He opened the machines, evaluated the parts, and offered honest feedback — pointing out areas for improvement, especially on some spare parts. But the overall verdict was clear: the quality was solid, reliable, and acceptable for his customers.

That initial trust led to Bonhoeffer’s first order with Maquinaria Jayan in mid-2022.

Sales Growth: From Trial to Trusted Partner

Juan Carlos didn’t start big — but the results came quickly.

• June–December 2022: Started Business with Bonhoeffer Products
• 2023: Grew by 85% in total sales, even in a year of market fluctuations.
• 2024: Grew by 100% in sales and climbing.

These weren’t just numbers on a spreadsheet. They reflected a steady build-up of trust in Bonhoeffer machines, backed by Juan Carlos’s reputation and service quality.

The growth wasn’t accidental. Juan Carlos brought the same care to selling Bonhoeffer as he did to servicing machines — ensuring every product met his standards before reaching customers.

Recognition for Excellence: The Bonhoeffer Truck

In recognition of his exceptional performance, Juan Carlos earned one of Bonhoeffer’s highest dealer honors: a customized, Bonhoeffer-branded delivery truck. This truck is more than just a vehicle — it’s a symbol of partnership, granted only to distributors who demonstrate outstanding commitment and results.

The truck belongs fully to Juan Carlos. How he uses it — for deliveries, promotions, or community support — is entirely up to him. It stands as a gesture of appreciation for his dedication, not a tool for further sales.

Looking Ahead: 500,000 Soles in 2025

The journey doesn’t stop here. For 2025, Juan Carlos and Bonhoeffer have aligned on an ambitious but achievable goal: 500,000 soles in annual sales.

With the foundation built over the past three years — trust in product quality, responsive service, and a strong market presence — this target is well within reach.

Why This Partnership Works

At its core, this isn’t just a business arrangement. It’s a partnership grounded in mutual respect:

• Juan Carlos holds Bonhoeffer to high standards, ensuring every machine is fit for his customers.
• Bonhoeffer responds with consistent product quality, flexibility, and support.
• Both sides listen, adapt, and grow — not through quick wins, but through steady, meaningful progress.

It’s a partnership where both sides bring value, and both sides benefit.

For Distributors Ready to Grow

Whether you’re a service center owner, a spare parts dealer, or someone just starting in the machinery trade, Bonhoeffer believes in steady, reliable partnerships. We don’t offer shortcuts — just dependable machines, real support, and the space for you to grow at your pace.

Start where you are. Grow with us.